Adrian Reed has been revealed as one of Australia’s top sales agents in a newly released national ranking.


Mr Adrian Reed of Reed & Co. Estate Agents has secured spot 68 in the Real Estate Business (REB) Top 100 Agents 2021 ranking. The only agent from Noosa to be named in this prestigious list of high-performing agents.

“I am very thankful for this opportunity and for the recognition from the Real Estate Business (REB) and to be ranked 68th out of over 64,698 agents in Australia. Most importantly, I have a great debt of gratitude to our wonderful clients. It is with their belief and support that I can continue this journey,” said Adrian Reed, Director and founder of Reed & Co. Estate Agents.

“I would also like to congratulate the dedicated team at Reed & Co. that work tirelessly behind the scenes and especially to Darren Neal, who has been an integral part of the team’s success.”

Pictured: Adrian Reed & Darren Neal 

Released annually, the independent list sets the benchmark for Australian real estate agent success.

Celebrating its 10th year, the REB Top 100 Agents is an initiative of leading industry resource Real Estate Business (REB), which is produced by award-winning media business Momentum Media.

The ranking highlights excellence across the board – using the number of properties sold, the total dollar volume of properties sold, and the average sale value across a 12-month period to definitively rank the brightest and best agents operating across the nation.

“The REB Top 100 Agents 2021 is a fantastic way for Australia’s top-performing agents to be recognised for their sales prowess,” said Grace Ormsby, news editor at REB.

“For those agents who have made the cut in 2021, it’s a result that’s all the more impressive given the disruption caused by COVID-19 for much of last year, which forced agents Australia-wide to implement new ways of working and grapple with never-before-seen challenges.

The data collected for the REB Top 100 Agents 2021 was verified by a senior member of the agency or network, or the office’s accountant.

Noosa’s most expensive homes in hot demand from buyers across the globe

Sarah Webb Domain 11th September 2020 | 01 October 2020

The COVID-19 storm has spawned a hurricane of home sales across some of the Sunshine Coast’s hottest tourist magnets as property punters report unprecedented buyer action from city-based sea-changers in search of a pandemic-free paradise.

The rise of remote work and virtual inspections amid record low interest rates has further sparked the coastal migration with popular hub Noosa clocking millions of dollars in sight-unseen sales alone during the past month.

Adrian Reed, from Reed & Co Estate Agents in Noosa, said buyers from Brisbane to as far away as Hong Kong had pounced on the region’s high-end market, with the agency transacting $60 million in sales from April until August.

“It feels like there’s a gravitational pull towards those idyllic locations … and this trend has continued throughout COVID,” Mr Reed said.

“We sold $26 million in the past couple of months alone sight unseen.

“They are buying from abroad and domestically and then from Brisbane … and I think it’s likely to continue.”

32-36 The Anchorage, Noosa Waters, sold for $12 million. Photo: Reed & Co

He said the skyrocketing sales action had particularly centred around Noosaville, with $6 million of off-market property sold in the past six weeks.

The agency also clocked the latest Noosaville record for the spectacular mansion at 32-36 The Anchorage, which fetched $12 million. The property features 13 bedrooms and was the former home of the late businessman and founder of Hayco, Donald Hay.

Dan Neylan, from Dowling and Neylan agency in Noosa, said in his 27 years of real estate experience he’d never seen such incredible buyer activity.

“The average time on market for us has shrunk back to three weeks and most of our auctions are not even getting to auction,” he said.

“We had a sale for an apartment on the weekend where the reserve was expected to be $5.5 million but it sold for almost $6.5 million.

“Our biggest one was the sale of 46 Seaview Terrace which was Pat Rafter’s previous home – and that was sold in excess of [a record] $17 million at the end of May to the Rudds. They just saw the long-term value of Noosa.”

46 Seaview Terrace, Sunshine Beach, Queensland
Pat Rafter’s old house at Sunshine Beach, which Therese Rein and Kevin Rudd recently purchased for $17 million.

Mr Neylan said interstate buyers were particularly snapping up homes like hot cakes with the agency handling more sight-unseen sales than ever before.

He said many home hunters claimed the growing work-from-home-movement had finally allowed them to have a remote career from an idyllic place – and they were wasting no time pouncing on regional, coastal destinations.

“The future for us is pretty rosy and that’s going to last for the next two or three years and by then the international airport will be finished,” he said.

Tom Offermann, from Noosa’s Tom Offermann Real Estate, agreed the fierce buying storm was set to continue during spring with Brisbane buyers competing against interstate and overseas house hunters.

“This winter was like no other and out of the disruption caused by COVID came a storm of buying activity,” he said.

“We’re also seeing capital growth rates between 10 and 15 per cent … with the hot locations typically on the riverfront and the beachfront.”

1/24 Little Cove Road, Noosa, sold for a whopping $6.3 million at auction. Photo: Tom Offermann Real Estate

Mr Offermann said last week’s sale of apartment 1 at Noosa’s prestigious Little Cove for a cracking $6.3 million following 38 bids from eight buyers, was the perfect example. 

“This sale capped off another very successful week … with a string of high-value sales which included two breaking $10 million.

“There’s also been a string of nine sales between $5 million and $12 million but we can’t announce them yet because they haven’t settled.”

Despite the strong selling activity Mr Offermann said their agency was running at about 50 per cent of their normal stock levels, with nervous vendors still reluctant to pull the trigger amid the global uncertainty.

What impact is COVID-19 having on the property market?

Adrian Reed 31st March 2020

We’re here to help you navigate the excess of information and understand the main state of Noosa’s property market. Below are the crucial realities learned from us and other property-related businesses that are at the forefront of the changes taking place.

Fear and uncertainty rule at the moment

No one really knows what the impact on residential property markets will be although there has been plenty of commentary out there. Our advice to sellers is to be patient as the past week has proven there are genuine buyers in the market looking for housing solutions. If your property is a fit then we will see the activity on it.

For buyers there will be “seller motivation” that surfaces during the coming months, we have seen wholesale job losses across the tourism and hospitality industry Noosa’s largest commercial sector. Price discounting is likely to be seen in the $800k – $2m price range, there could also be movement of secondary homes and holiday/investment properties. Equally, it is also undeniable that stimulus and low-interest rates will prime real estate markets and when the turnaround happens it could be fast and it could catch a lot of buyers off guard as the market recovers.

Virtual Inspections and the new world order

One observation in the past week is that Reed & Co. share of listings has jumped vs our competitors; vendors perhaps siding with an agent who can deliver innovative solutions in a world demanding innovation, technology and a lot of energy.  In previous downturns, there was a flight to experience and older, more established agents but this time around there will be a movement towards agents who can do more with less – the customer will be the ultimate beneficiary of this.

Whilst technology will come in to play over the coming months, there will always be an underlying need for people to physically inspect a property they intend to live or invest in.

My belief is that video marketing will continue to rapidly improve, become more factually based and will become more commonplace as the market adapts. As for inspections, I think people will wait until it is safe again before going too far down the “virtual inspection” path and uptake on this front might be different from agent to agent for now and probably depends more on the buyer profile than the price point of the property.  Live, 360-degree virtual inspections are the best solution we have seen so far, tech that Reed & Co. developed and implemented last week.

Perspectives on Change

I have summarised some brief learnings from conversations with those in property-related businesses this week:

Finance Broker

  • Refinance cash rebates of up to $4,000 are available for refinancing your home loan and interest rate offers to start at 2.09%. It’s very important to keep your accounts up to date and act while you can. For those self-employed, don’t wait until tough times arrive before you ask for buffers and to get a better deal. Act while you can, and you still have the revenue to prove your business performance.
  • Slower bank application turnaround times due to offshoring of processing operations overseas are now unavailable for example a major bank is taking over 30 days to pick up an application for a first assessment.
  • Redraw is not your money, use an offset for repaying your loan or consider moving redraw funds out to a bank account. Banks may move to protect their balance sheets by removing funds from loan redraws.

Residential Lawyer

  • A fitting piece of advice during this unprecedented time where conveyancing matters are experiencing unavoidable delays and/or termination is don’t be scared of what’s to come but rather be smart. In that deals that are conditional on essential terms need to be closely monitored to see conditions are satisfied and a withdrawal from a Contract of Sale not unnecessarily elected as an option out purely due to property market decline.
  • In today’s current situation, even contracts deemed unconditional are seen as not entirely safe and whether we like it or not to get successful completion of a contract we may need to embrace technological advances such as PEXA sooner than thought and be ready and willing to negotiate to keep a deal alive.
  • It is now more important than ever to seek the advice of a trusted Solicitor when it comes to including favourable and essential clauses, to not only ensure you put your best foot forward when entering into a Contract of Sale, but most significantly successfully completing a Contract.

Property Developer

  • Sales off the plan will become a challenge as buyers look to minimise risk.
  • Project and A-grade sites are still in high demand as the turn around on medium-sized development can be 2-3 years.
  • Investment property purchases will fall away.


  • There are buyers looking for deals that are in good cash positions.
  • Buyers that have sold and are in a cash position are looking for a home and are demonstrating urgency.

Marketing / Advertising

  • Our suppliers are coming to the party and offering some good deals in the online and digital marketing space as well as styling and staging.

Property Managers

  • Rental Managers have been inundated with new rental listings – a combination of AirBNB’s which are no longer viable, withdrawn sale properties and vacancies caused by tenants experiencing a change of circumstance. Expect downward pressure on rents if the supply side outpaces the number of tenants out there, lower interest rates will allow landlords to absorb a drop in rents.



Coronavirus And The Australian Property Market

Core Logic 17th March 2020 | 30 March 2020


Amid the spread of coronavirus, the past few weeks have seen increased expectations of an Australian recession, a slowdown in business activity and trillions of dollars wiped off global share markets. It has many asking what the impact of the coronavirus would be on Australian residential property.

This note explores fundamentals of housing to better understand outcomes in the current climate. It is found:

  • Housing has performed relatively well against negative economic shocks, but the unique conditions of a pandemic-induced economic slowdown must be considered;
  • Housing is an illiquid asset and a consumption good, which shows far less volatility and decline than share markets;
  • In the coming weeks, property transactions may fall significantly,  but the impact on values is unclear; and,
  • Existing economic headwinds, including high household debt, make the property market particularly susceptible to a fall in demand. However, Australia does not have ‘one’ property market, and a decline in demand will be tempered by the composition of the local workforce, and the state of household finances.

Australian residential property has historically fared well against negative economic shocks

In beginning to assess the impact of the current slowdown on property, it is worth exploring how property has historically responded to negative economic shocks.

Major share market losses and recession are not necessarily predictors of declines in housing values. This can be seen in the figure below. When significant, negative economic shocks occur, the effect on the housing market varies. Property value changes depend on the level of impact on Australian industry.
As an example, the 1987 ‘Black Monday’ stock market crash was a negative shock, in which the Australian share market lost approximately 23% of its value in a single day.

But housing values were largely unaffected. By October of 1988, residential property values experienced double-digit growth, as financial deregulation contributed to asset value inflation.

In the 12 months to January 1988, the Australian unemployment rate declined 60 basis points. The Hawke government also reinstated negative gearing as we know it today, after temporarily quarantining any losses associated with rental property between 1985 and 1987. This may have provided an extra boost to Australian property investment at the time.

By the early 1990’s, Australia experienced a recession and property values declined, but only by -4.4%, from June 1989 to October 1990.

In 2007-08, when the GFC began, the Australian economy was more globalised. A slowdown in the global and domestic finance sector affected employment, incomes and subsequently borrowing capacity for housing.

The national dwelling market declined -7.5% from February 2008 to January 2009. However, an uplift in mining-related investment, the start of a rate cutting cycle and government stimulus saw a fairly swift recovery.

Recently, values been more reactive to structural changes in the lending space. Between 2014 and 2017, a series of policies limiting investment housing lending catalysed one of the largest and longest property market downturns since the early 1980’s. However, further rate cuts and eased serviceability assessment prompted an owner-occupier led rebound.

The share market and housing market perform differently

Aggregate figures on the housing market suggest that the slowdown in economic activity from the coronavirus has not impacted housing markets in the same way as equities. This is nothing new. Historically, comparing the S&P ASX 200 index with the CoreLogic home value index, suggests that property responds to macroeconomic conditions at a lag, and avoids the same extent of decline or volatility.

There are a couple of reasons for this:

  • The relative illiquidity of housing (high transactional costs and long settlement periods) means it takes longer for property to transact, which makes ‘flights to’ or ‘sell-offs’ of property less likely amid economic uncertainty; and,
  • Housing is used as a consumption good, and is less likely to be speculated upon relative to equities.

The latter point is a particularly insulating factor at the moment. Since the start of the property market upswing in June 2019, investors comprised 28.2% of the new finance taken out to buy property. This is down from 39.5% in the previous upswing.

In other words, the retreat of investors from residential property will not have as large an impact as it would have two years ago.

The relatively low levels of foreign interest in the Australian dwelling market over 2019 also means there is less risk to the market from declines in this buyer group. According to the latest NAB residential property survey, foreign buyers in the December quarter of 2019 made up 7.0% of new property purchases (down from the survey average of 10.2%), and 3.8% of established property (down from the survey average of 6.1%).

Some will be exposed to a downturn in international market participants from travel bans. These include new unit projects targeting foreign buyers, and landlords who are reliant on foreign students or tourists for rental occupancy.

Property is not completely insulated from economic events. Depending on the extent of spread of coronavirus and institutional responses, reduced business activity could materially slow the flow of income and credit. This would have significant impacts for the property market.

Sales activity likely to decline, while the impact on values is less clear

Property transaction volumes are likely to fall in the coming months, but the outcome for values depends on temporal expectations around coronavirus, and longer-term employment conditions.

In the short term, the coronavirus and subsequent share market declines have already had a significant impact on consumer confidence. This may lead to postponed dwelling purchases, as housing is an expensive, high commitment purchase decision.

The Westpac-Melbourne Institute Consumer Sentiment Index declined -3.8% over March to a 5 year low, and recorded the second lowest reading since the GFC. The index is still 15.3% higher than the level at which it bottomed out in 2008, suggesting consumers are less worried about the economy than at the GFC.

Interestingly, the ‘time to buy a dwelling’ index component only fell -0.3% in March, but declines may soon deepen. The ‘house price expectations’ sub index fell more sharply, down 6.6% in March. This was the largest fall since February last year.

A more direct impact on transactions could be the rise of isolation precautions. If Australian governments follow quarantine measures enforced in Italy and China, then inter-city travel would be restricted, and confinement to the home would prevent physical inspections and on-site auctions.

While this may seem extreme, it is not unlikely: Victoria and the ACT have declared a state of emergency across the regions, increasing power of health ministers to enforce self-isolation.

This presents a challenge to the real estate sector, which often necessitates physical inspection of property and, in the case of auctions, bidding environments involving groups of people.

Real estate industry professionals may respond by offering private inspections rather than open homes, virtual inspections using technology, or remote auctions. But such technologies can be difficult to adopt in the best economic conditions. Prospective buyers and sellers are likely to postpone activity until conditions revert to normal.

Property values may not be impacted the same way. One important facet of the unfolding economic slowdown, is that it is led by institutional responses to the coronavirus pandemic. This is a unique cause for halting production and consumption.

Vendors may view the current pandemic as a temporary economic condition. If monetary and fiscal stimulus can adequately support business and household income amid the slowdown, then the next few months could see a sharp contraction in sales volumes, but not necessarily dwelling values.

This is because the expectation would be for market activities to return. Influenza periods for example, typically last 3-4 months. It is unclear whether coronavirus will be seasonal, but, after mass quarantines, China is now showing a slowed spread of the coronavirus. South Korea is also seeing a drop off in new reported cases after a social distancing campaign.

A comparison may be drawn with the high seasonality in sales volumes usually seen around annual holiday periods. Over the past two decades, the decline in sales volume activity from the month of November to December averaged -15.9%, and sales volumes in December have a seasonal factor of 0.9. By comparison, the past two decades have seen an average 0.2% uplift in values from November to December, with very little seasonality present.

While the current pandemic is by no means a holiday, it is temporary. Unless the current slowdown presents a significant drag on incomes, vendors may not see the need to lower their property value expectations.

Headwinds for housing demand

In the long term, housing market values and activity will be linked to the extent that quarantine measures affect income, employment, borrowing capacity and credit availability.

The largest and most direct industry shocks from the coronavirus are expected in:

  • tourism, where increasingly strict quarantine procedures deter travel;
  • education, due to fewer foreign students being able to travel;
  • hospitality, where social distancing leads to a decline in café, bar and restaurant visitation;
  • retail, which will be dragged down by low consumer confidence levels; and,
  • arts and recreation, where visitation to theatres , cinemas and art galleries are already on the decline.

GDP growth in the March quarter was initially expected to be about 50 basis points lower from what it otherwise would have been. But research on the impact of past influenza pandemics suggests the losses may be greater.

Unlike the global financial crisis, where a mining boom, as well as monetary and fiscal policy were effective in helping Australia avoid recession, the domestic economy now faces new challenges:


  • There is ongoing weakness in the private sector. Annual changes in private sector spending have been negative since June 2019. This has knock-on effects for employment and income growth, which in turn limits borrowing capacity for property.The recently announced stimulus package handed down by the Morrison government goes a long way in targeting businesses investment, with up to $25,000 available for small to medium enterprises, apprenticeship wage subsidies and an increase in the value threshold for instant asset write offs to $150,000.


  • There is less room to reduce the cash rate. During the GFC, the RBA implemented 6 rate cuts, taking the official cash rate from 7.25% in August 2008 to 3% by April 2009.Currently, the cash rate is a record low 0.5%. Market expectations currently indicate with certainty that there will be a 25 basis point cash rate reduction in April.There is not much ammunition left in monetary response, apart from pursuing a quantitative easing strategy. The RBA has indicated they will commence bond purchases and repurchasing operations, which involve on selling government bonds to investors before buying them back at a higher price.


  • Household debt is near record highs. Household debt is closely monitored by regulators. September quarter data suggests that both total household debt to income, and housing debt to income, are just below the record highs in the June quarter. At September 2019, total debt to household income was 186.5%. This was mostly comprised of housing debt to income (141.3%). The loss of jobs amid a business slowdown could increase the incidence of non-performing loans, especially since the latest APRA data suggests that an increasing portion of finance (38.6%) is being lent with a loan-to-value ratio of over 80%. Given the high levels of housing debt in Australia, it is important to consider the risk of increased non-performing loans in the current environment. RBA research suggests that at December 2017, about one third of owner occupier loans had at least a two year buffer in mortgage repayments. However, around one quarter had less than one month’s buffer.If social distancing measures are in place for an extended period of time, those more vulnerable households at risk of mortgage stress could require targeted intervention to avoid delinquency. Despite these fragilities, and a technical recession increasingly likely, there are some safeguards that will lessen the blow of a halt in income and employment, and the availability of credit

Just days after announcing its $17.6 billion stimulus package, the government is considering a second stimulus package.

On Monday the 16th, the council of financial regulators announced further supportive measures for credit availability, including the RBA preparing the start of quantitative easing, and APRA have announced the potential easing of regulatory requirements to support the flow of credit.

In an address on the 11th of March, the RBA was keen to emphasise that the virus is ultimately a temporary disruptor to business activity, and that eased monetary conditions and fiscal policy would help the economy to “bounce back quickly once the virus is contained”.

Not all markets will be equally impacted

Importantly, Australia does not have ‘one’ housing market. While this note considers the residential market in aggregate for simplicity, economic downturns have certainly created more acute, localised declines in property, such as;

  • The collapse of mining related infrastructure projects in 2014, which still see Darwin property values more than 30% below the record high;
  • Over-supply in the Brisbane unit market, where the latest data shows values are still -11.2% below the record high; and,
  • The impact of extreme weather, storms and flooding, which has suppressed property price growth in far north Queensland.

Given the idiosyncrasies of the current downturn, there are likely to be parts of Australia where housing demand, including rental demand, will fall more sharply than others.


These include areas where workers cannot perform their jobs remotely, and may have to sacrifice income if social distancing is enforced, where there is a high incidence of casual employment, and where there is a high concentration of employment in affected industries.


Looking at the concentration of the workforce in accommodation and food services for example, points to pressure on households in Sydney’s Inner West, which has the highest portion of workers employed in this sector by SA4 region (12.7% at November 2019).


The coronavirus outbreak clearly presents some downside risk for the Australian housing market, but ultimately, the impact remains highly uncertain. New information and policy responses are unfolding daily, making it impossible to provide a reasonable forecast of capital growth. Some added context however, is remembering the fundamentals of the property market, and idiosyncrasies of a pandemic-led downturn.


Property is less volatile and slower to respond to market shocks than equities, it is a consumption good and it is tied to fundamentals of employment opportunity and income growth. In the current climate, the Australian housing market is more insulated from foreign demand and investment speculation than it has been over previous years.


Transaction activity is likely to be impacted more than market values.  As consumer confidence reduces, and labour markets are disrupted, more Australians are likely to put high commitment decisions on hold until there is more certainty around the economy, jobs and household finances.


Additionally, stimulus measures including emergency level monetary policy settings and a surge in fiscal spending should help to cushion the impact of reduced business activity, but a recession in the first half of 2020 still looks likely.


The current high level of household debt amplifies the risk of unemployment on housing market conditions. However, areas severely impacted by social distancing would be less resilient than others in rebounding from the coronavirus pandemic.

Our views and research on the market outcomes in relation to the coronavirus will continue to evolve as more information comes to light.

Published By – Eliza Owen Core Logic

Australian property: Dramatic changes that could help housing market amid coronavirus pandemic

The Daily Telegraph 24th March 2020 | 30 March 2020

What does COVID19 mean for the property market?

Every day is changing in the wake of coronavirus and it is becoming clear that the property market will not be immune, but just how the real estate world will be affected remains to be seen in the data.
“Conditions are changing day to day and it is uncertain whether auctions will take place in the traditional sense this weekend,” said REA Group’s chief economist Nerida Conisbee, who added that sentiment appeared to remain high according to their numbers. REA Group reported that the clearance rates in Victoria and NSW were 67 and 70 per cent respectively for the week ending March 22.

Auction pic/social distancing at auctions

The Rametta family is among those taking their home to auction on the first weekend of social distancing requirements. Picture: Tim Carrafa

“This was despite continued changes to the COVID-19 situation, as well as people’s concerns about the economy. It is likely that the enormous levels of stimulus is helping the property market, keeping it more stable than some other sectors,” she said.

Ms Conisbee also pointed out that although we may be going through a health crisis, there is no shortage of money with interest rates now sitting at 0.25 per cent and banks “ready to lend”. All this, she said, had “dramatically changed” her view as to the outlook of the property market.

Auction pic/social distancing at auctions

Daniel Galea Harcourts Auctioneer elbows the highest bidder at an auction in Melbourne at the weekend. Picture: Tim Carrafa

What the data says

According to CoreLogic figures, Melbourne, Australia’s busiest auction market, had a preliminary auction clearance rate of 62.7 per cent from 1317 properties last week, which was up from 55.1 per cent from 814 homes in the same week this time last year.

Sydney recorded a 64.4 per cent rate from 923 homes put under the hammer – that’s up from 52.1 per cent from 506 auctions during the corresponding week in 2019.

In Brisbane, the clearance rate was weaker at 34.9 per cent for 105 listings, however is was still an improvement on 2019 when the same week saw a 28.2 per cent clearance.

In fact, despite the escalating health crisis and economic fallout related to coronavirus, the week that was just happened to be the second-busiest for auction activity so far this year. CoreLogic counted 2539 homes taken to auction across the combined capital cities, returning a preliminary national auction clearance rate of 61.3 per cent which is substantially higher than a year ago when values were falling.

Property values appear to be holding their own over the past 28 days. Although the month’s figures show a snapshot of a market that was well aware of coronavirus, the data reflects a pre-shut down version of Australia where there was more confidence in the economy and jobs. Sydney saw a 1.5 per cent rise over the past four weeks while Melbourne moved up slightly with a 0.8 per cent gain and Brisbane’s change was minimal at 0.5 per cent.

REA chief economist Nerida Conisbee.

What happens next

Ms Conisbee added that although clearance rates aren’t always the best indicator of the market (as they primarily reflect the top end in Melbourne and Sydney), we would need to have to wait for solid search activity trends and pricing data before we could see how Australian property is faring amid COVID-19.

She said while the first round of the Government’s stimulus didn’t have a direct impact on property, it would support the economy therefore assisting the property market indirectly.

“At this stage, the biggest risk to property is rising unemployment and an increase in distressed sales.

The stimulus packages are making home loans cheaper, but will ideally minimise people becoming unemployed.

The border shutdown will impact foreign purchasers of Australian property and is likely to have some impact on the new homes market, however, offshore buyers have been a small component of the market since 2017,” she said in her summary.

“While there are a lot of people watching for prices to fall dramatically so that they can grab a bargain, at this stage, I don’t believe that will happen.”

Road next to golf course in Melbourne

Postponed dwelling purchases may be a likely option.

The short to long term story

Eliza Owen, head of Australian research with CoreLogic said while sales activity was likely to decline, what the actual impact on values would be is still unknown territory.

“In the short term, the coronavirus and subsequent share market declines have already had a significant impact on consumer confidence.

“This may lead to postponed dwelling purchases, as housing is an expensive, high commitment purchase decision,” she said.

“In the long term, housing market values and activity will be linked to the extent that quarantine measures affect income, employment, borrowing capacity and credit availability,” she added.

Ms Owen stressed that it is important to recognise that Australia does not have just “one” housing market, but many micro markets.

“Given the idiosyncrasies of the current downturn, there are likely to be parts of Australia where housing demand, including rental demand, will fall more sharply than others.

“These include areas where workers cannot perform their jobs remotely, and may have to sacrifice income if social distancing is enforced, where there is a high incidence of casual employment, and where there is a high concentration of employment in affected industries,” she added

Published By – The Daily Telegraph

Kristen Craze

Property Market to Face Fallout from Coronavirus Restrictions

The Urban Developer 23rd March 2020 | 30 March 2020

Australia’s housing market is inevitably being impacted by social distancing measures and the market’s weaker confidence due to the coronavirus pandemic, with preliminary clearance rates taking a hit this week, falling to 61.3 per cent across its combined capital cities.

Despite the escalating health crisis and related economic fallout, the weekend experienced the second busiest for auction activity to date this year. Figures show 2,539 homes were taken to auction across Australia’s combined capital cities.

The preliminary auction clearance rate of 61.3 per cent is up on a year ago when home values were falling, but the impact of Covid-19 has begun to be felt.

Corelogic described this week’s preliminary auction results as “marking a turning point in buyer and seller sentiment”, with withdrawal rates rising and vendors thinking twice about testing the market as buyers lose confidence or choose to avoid public gatherings.

Corelogic says it’s likely that the preliminary auction clearance rate of 61.3 per cent will revise down to below 60 per cent for the first time since mid-2019 as remaining results are collected.

In comparison, the previous week saw 2,274 homes taken to auction returning a preliminary auction clearance rate of 70.6 per cent, before revising down to a final clearance rate of 65.3 per cent.

To date, Corelogic says there is no evidence of “reduced housing values”, although notes that it is clear, transactional activity will be temporarily disrupted in the coming weeks and months.

“The extent of this disruption depends on how long it takes to contain the virus and for sentiment to recover,” the data house notes.

Housing values

Speaking on the housing market, AMP economist Shane Oliver said that if the recession should last more than six months – with unemployment up to 10 per cent or more, house prices could collapse by up to 20 per cent in a worst case scenario.

While social distancing is likely to delay property transactions, Oliver said AMP’s base case is for a rise in unemployment to around 7.5 per cent.

“This is likely to drive a 5 per cent or so dip in prices ahead of a property market recovery into next year as the economy bounces back and pent up demand is unleashed again helped by ultra-low interest rates,” Oliver said.

On Friday, the federal budget was postponed until October, as Scott Morrison outlined that the pandemic is likely to remain a problem for at least six months.

Morrison’s $66 billion stimulus package, announced Sunday, dwarves the initial $17.5 billion economic stimulus package announced eleven days ago, in a bid to “cushion the economy” as Australia goes into social shut down.

The measures follow the Reserve Bank of Australia’s emergency cash rate cut to 0.25 per cent last week.

Rent relief model during Covid-19

Canberra has also announced that both commercial and residential tenants struggling to pay rent, would receive assistance as part of the coronavirus stimulus package.

“To ensure that in hardship conditions, there would be relief that would be available, and ensuring that tenancy legislation is protecting those tenants over the next six months at least,” Morrison said on Friday.

“Everyone does have that role to play, and that will include landlords for people who are enduring real hardship.”

Morrison said that this work will be done by states and territories.

“And that work will be led by Western Australia, together with New South Wales, working with all other states and territories, to bring back some model to be applied in hardship cases.”

Published By – The Urban Developer
Dinah Lewis Boucher

‘They come, and just never go home’

Domain 9th July 2019 | 10 July 2019

It’s the annual winter prestige property pilgrimage from the southern states to the Sunshine Coast that leading local agent Vicki Stewart has come to know so well.

“People from Sydney and Melbourne come up the first year and fall in love with the climate and the area,” says Ms Stewart, the director of Stewart Property. “They return the next year and don’t want to go home again, so start looking at places to buy.

“And by the third year, they come, and just never go home.”

Montville is a town on the Sunshine Coast
Local agent Vicki Stewart says trips to the Sunshine Coast often inspire visitors to buy. Image: Montville, Sunshine Coast hinterland. Photo: Visit Sunshine Coast

She did exactly the same thing too, 34 years ago, on a visit from Sydney, and says that migration from daydreamer to new owner causes a dramatic spike this time every year in the market.

Real Estate Institute of Queensland chief executive Antonia Mercorella agrees. “Many travel for a holiday and fall in love with our world-class beaches, fine dining and luxury retail shopping precincts,” she says.

“The seeds are planted and while our prices are high compared with the rest of Queensland, when compared with Sydney or Melbourne prices they’re an absolute bargain.”

A sunny day in Noosa
Based on data from the year to March 2019, Noosa is Queensland’s strongest market. Photo: Queenland Tourism

At the same time Noosa, at the top of the Sunshine Coast market, has been performing exceptionally well and in the 12 months to March 2019 has hit 8.7 per cent growth, making it Queensland’s strongest area, as against Brisbane’s one to 3 per cent, and the Gold Coast’s 2 to 3 per cent. Since 2014, Noosa prices have risen 44 per cent.

There have been some stellar sales too in the past 18 months, including the $15.2 million sale of tennis ace Pat Rafter’s mansion on Noosa’s Sunshine Beach, followed by the Sunshine Coast record-breaking $18 million purchase of a seven-bedroom trophy home nearby. “But as a general rule of thumb, what you’d buy in Sydney for $20 million will cost you just $8 million here,” says Ms Stewart.

Maleny Botanical Gardens
Infrastructure, Hamptons-style cool and sheer natural beauty are said to influence buyer behaviour. Image: Maleny Botanical Gardens. Photo: Visit Sunshine Coast

Domestic tourism – of which this coastal region is “the Australian rock star” according to Visit Sunshine Coast chief executive Simon Latchford – always sparks the property market, while its “Hamptons-style cool” continues to drive it on and up.

“The market does leverage off tourism but, often, as soon as people arrive they realise its strengths,” Mr Latchford says. “There are two airports, lots of new infrastructure, a laid-back lifestyle, an extraordinary climate with no cyclones, crocs or box jellyfish, a community atmosphere in a place that hasn’t been allowed to develop too fast, and Brisbane is only an hour and a half away.

“If you want to savour life as it was back in the ’70s, then this place can offer that environment.”

View to Glass House Mountains on the Sunshine Coast
Agent Nic Hunter says there’s limited stock on the prestige Sunshine Coast market. Image: View to Glass House Mountains. Photo: Ezra Patchett / Tourism and Events Queensland

The prestige market from $5 million to $12 million is particularly strong at the moment, with demand surging and stock so tight that one buyer bought a home at Noosa Heads in the past few weeks for $2.9 million over the phone, sight unseen.

“We now have a lot of buyers making multiple offers and there’s not much stock as people are making generational purchases; they’re planning to keep it long-term and hand it down to family rather than sell it,” says agent Nic Hunter from Tom Offermann Real Estate.

“Noosa has always been the pinnacle of that prestige end of the market, and people just love the relaxed lifestyle and village atmosphere.”

Four homes in the area

Noosa Waters

33 Masthead Quay Noosa Waters QLD
33 Masthead Quay, Noosa Waters QLD. Photo: Supplied

For sale by informal tender with a guide of more than $4 million, this five-bedroom home has a spectacular waterfront position, with beautiful mountain views and a peaceful position.

“As with all the best homes on the Sunshine Coast, you have to consider the cost of not buying now,” says agent Adrian Reed of Reed & Co.


31 Carwoola Crescent Mooloolaba QLD
31 Carwoola Crescent, Mooloolaba QLD. Photo: Supplied

With deepwater access and an upgraded pontoon to allow the owner to keep anything up to a 58-footer safely moored at home, this family house was designed by Frank Macchia to have a true north aspect.

The home has an in-ground pool and a steam-room, while a recently-installed solar system generates over 100kWh of power in summer and is fitted has battery storage.

It’s going to auction on July 14 through Loren Wimhurst of Next Property Group, with a guide of $4.5 million to $5.5 million.

Noosa Springs 

750.61 Noosa Springs Drive Noosa Springs QLD
750/61 Noosa Springs Drive, Noosa Springs QLD. Photo: Supplied

Floor-to-ceiling windows in almost every room make sure that the stunning views are maximised and that this house is flooded in natural light.

The media room has its own cosy fireplace, there are electric shutters and blinds and an openable roof to control light and temperatures, and underfloor heating on the ground level and in the bathrooms that service the master bedroom.

The home is for sale with a guide of $3.3 million, with Joe Langley of Universal Property Sales.

Alexandra Headland 

11 Tantula Road East Alexandra Headland QLD
11 Tantula Road East, Alexandra Headland QLD. Photo: Supplied

Billed as a 6-star resort-style home, this home has great north-east ocean views and is just a short stroll to the beach, cafes and shops from its large 1,200sqm block.

There’s an internal lift to each floor, a grand entry foyer, a sound-proofed cinema, in-ground pool and pool room, with landscaped gardens.

It’s for sale with a guide of $3.3 million, through agent Craig Porter of Next Property Group.

Published By – Domain 

Reed & Co event in Noosa raises over $100K for children’s hospital equipment

Elite Agent | 10 July 2019

Noosa’s Reed & Co Estate Agents has played an instrumental role in raising more than $100,000 to purchase vital paediatric medical equipment for the Sunshine Coast region.

The impressive tally was the result of the company’s inaugural Charity Gala held on Saturday, 15 June at Noosa Waterfront Restaurant. The event was conducted in collaboration with the LOYAL and Humpty Dumpty Foundations.

Proceeds from the evening will be used to purchase 14 items of vital paediatric medical equipment for Noosa, Gympie, Nambour, and the Sunshine Coast University Hospitals.

The invitation-only event, hosted by Humpty Dumpty patron and TV personality, Ray Martin, was attended by 120 guests, including media identities Karl Stefanovic, Richard Wilkins, Larry Emdur, Skye and David Leckie and Anthony Bell, along with Humpty Dumpty CEO Paul Francis and CEO of Ramsay Health Noosa, Shane Mitchell.

Reed & Co owner and principal, Adrian Reed said his company felt incredibly privileged to give back to the community and donated $20,000 toward the evening’s fundraising total.

“I would like to extend our thanks for the outstanding generosity and support of our guests and sponsors.
“Every second counts when a child’s life is on the line, which is why it was so important to secure this essential medical equipment to help sick and injured children in our community,” Mr Reed said.

“Raising over $100,000 for our hospitals is really icing on the cake after opening our business late last year and
achieving over $40 million worth of property sales to date.”

LOYAL Foundation founder, Anthony Bell shared a personal story on the evening about how his now healthy eight-year-old daughter required hospitalisation at only two weeks of age after experiencing breathing difficulties.

“As any parent will tell you, having a sick child is the most terrifying ordeal.”

My wife and I are eternally grateful for the medical care she received, and this is one of the reasons the LOYAL Foundation provides support to charities like The Humpty Dumpty Foundation.”

Published By – Elite Agent

Starry Night for Charity

Sunshine Coast Daily 21 June 2019 | 10 July 2019

IT was a night of stars when prestige Noosa real estate company, Reed & Co collaborated with the LOYAL Foundation and The Humpty Dumpty Foundation to raise more than $130,000 for children’s hospital equipment.

Shane Mitchell CEO of Ramsay Noosa Hospital with Adrian Reed of Reed & Co at the charity gala.
Shane Mitchell CEO of Ramsay Noosa Hospital with Adrian Reed of Reed & Co at the charity gala. Jason Smith Photography

The money will be used to purchase 17 items of vital paediatric medical equipment for Noosa, Gympie, Nambour and Sunshine Coast University Hospitals.

The impressive tally was the result of the company’s inaugural Charity Gala held at Noosa Waterfront Restaurant.

The invitation-only event, hosted by Humpty Dumpty patron and TV personality, Ray Martin, was attended by 120 guests including media identities Karl Stefanovic, Richard Wilkins, Larry Emdur, Skye and David Leckie and Anthony Bell, along with Humpty Dumpty CEO Paul Francis and CEO of Ramsay Health Noosa, Shane Mitchell.

Karl Stefanovic, Ray Martin, Larry Emdur & Richard Wilkins.

Reed & Co. owner and principal, Adrian Reed said that his company felt incredibly privileged to give back to the community and donated $20,000 toward the evening’s fund-raising total.

“Every second counts when a child’s life is on the line, which is why it was so important to secure this essential medical equipment to help sick and injured children in our community,” Adrian said.

“I would like to extend our sincere thanks to our guests and sponsors for their outstanding generosity on the night.

“We’ve been overwhelmed with support since opening Reed & Co only nine months ago and have achieved over $40million in property sales. This is part of us giving back.

“In addition to the incredible fund-raising total at the gala we’ve donated over $180,000 to local hospitals to date.”

LOYAL Foundation founder, Anthony Bell shared a personal story on the evening about how his now healthy eight- year-old daughter required hospitalisation at only two weeks of age after experiencing breathing difficulties.

“As any parent will tell you, having a sick child is the most terrifying ordeal. My wife and I are eternally grateful for the medical care she received, and this is one of the reasons the LOYAL Foundation provides support to charities like The Humpty Dumpty Foundation.”

Plans have already started for the 2020 event.

Published By – Sunshine Coast Daily