Tell us a bit about yourself and what led you to become an agent at Reed & Co.?

My husband, Tony, and I have been living in Noosa for eighteen fabulous years! I had been working in Radio in Coffs Harbour before we relocated to the Sunshine Coast after a job offer with HOT 91. We decided to settle in Noosa, and I secured a position within a well-known agency on Hastings Street, which happened to be the number one agency in the area at the time.
The principal of the agency was one of the top female agents in Queensland, if not Australia, and I was fortunate enough to have her as my mentor, which I still value to this day.

I followed her lead, and she worked me hard every step of the way, but it has made me who I am today, and I am very grateful for that. After a few years I became the number one agent for the agency, and in the top 10 nationally.
As I grew so did my team, with Erin McCartin joining me in the beginning of 2016 and then Tony in 2018. Our team was growing, and business began to flourish, giving us an incredible opportunity to deliver better quality service and dedicate more time to our clients.

In 2019 we joined Reed and Co. as a team, and we haven’t looked back. We’ve sold over $100,000,000 worth of property in the past couple of years, whilst meeting the most incredible people on the way.

 

What does your professional journey look like so far, and how did this journey bring you to Noosa?

My initial career was in hospitality where I received hands-on training in customer service. From there, I studied Sales and received a Diploma in Radio before moving into advertising sales and marketing, where I spent 10 years working in advertising for Radio.

It was my career in Radio which initially brought me to the Sunshine Coast, however after settling in Noosa, I obtained my full Real Estate license and now have over 13 years’ experience working with some of the best agencies in the area.

 

What are your personal interests/commitments and how are they met within the Noosa Community?

I want to live a long and healthy life with lots of fun and laughter, and a bit of wine! Noosa is the perfect place for this. I think that living in a place like Noosa is good for your health; the fresh air, the sunshine, the relaxed environment; it’s just such a beautiful place. Although we work six days a week, we have a wonderful work-life balance. Noosa has so much to offer in the way of nature, with the beaches, the river, and the National Park so easily accessible before and after work.

Tony and I love food and wine. Tony is a sommelier, so wine has been a big part of our lives, and we love to pair it with the beautiful, fresh produce that Noosa and surrounds has to offer. We love to cook and share our knowledge of food and wine with people from Noosa and visitors alike.

We are a sponsor of the Noosa Italian Food and Wine Festival which helps bring tourists to our beautiful town, as well as get the locals out and about to enjoy the talents of our Italian community.

I am also on the committee for the “Friends of Noosa Art Gallery” which raises funds for art prizes and free art activities for children.

 

Tell us about your individual approach as an agent, and the personal qualities which help you achieve this?

My approach has always been about getting to know the client and their needs by asking lots of questions; you can never ask too many questions! Once I understand the person and their reasons for buying or selling, I can use my skills and years of experience to make it work for them.

I am a confident and outgoing, yet approachable person, and I am very good at reading people. I use these skills to work with my clients, negotiating for both the seller and the buyer. If I feel that I have found the right buyer, I’ll work with them for as long as necessary to achieve their goal, as well as ensuring that the seller achieves the right result for them to feel happy to move on. I’ve been negotiating in sales for over 24 years, so I’d like to think I know what I’m doing, but I’m still learning every day from the different people I meet along the way.
When it comes to marketing a property, honesty is key. I like to have everything prepared before the property hits the market; all necessary reports should be done; all certificates must be up to date; it’s important to have all the information about the property on hand and ready for potential buyers. This way, we are presenting the property at its best; we want to omit any doubt in the buyer’s mind about the property, which will in turn achieve the best result. Many sellers want to sell off market, but they may miss out on that one buyer who could be willing to pay that little bit more.

Also, having lived in Noosa for 18 years, I have gained extensive knowledge of the local area and the different pockets within. I immerse myself in the Noosa lifestyle and I appreciate the beauty the area has to offer, so I believe my love and knowledge of the area helps to guide buyers towards choosing the right property for them.

 

What does your team look like at Reed & Co?

I’m fortunate to have had Erin McCartin by my side for the last seven years. She understands how I work and fills in the gaps in the areas where I don’t excel.

The other member of our team is my husband, Tony Cox. He has exceptional people skills and an analytic mind, which is great for the data and financial side of the business, whether it be assisting clients with return on investment, or analysing trends and growth. He has been working with our team for five years now, so we are a very well-oiled machine with a lot of ‘on the ground’ experience in Noosa Real Estate.

We approach every listing as a team, from organising the styling and photographs, to writing the scripts and getting it to market. We each have a role in the process and work cohesively to ensure we achieve the best result for everyone involved.

For Adrian, real estate runs in the blood.  Son of local agent, Don, he has taken to selling premium waterfront property like a sailor to water, selling in excess of thirty million dollars in his first year in the business. “We have a huge advantage when it comes to selling prestige and waterfront property.  Our family has been drawing a livelihood from the Noosa River for three generations, as the grandson of a local fisherman and son of a one of the most successful and trusted agents in Noosa, it is easy to see why I am truly passionate about selling not only property but the lifestyle that Noosa has to offer”.

Adrian is young, passionate and driven to succeed. His capacity to embrace risk and believe in himself and his craft is what sets him apart.  A perfectionist who insists his client’s real-estate experience is world-class, Adrian’s adaptability, creativity and compassion has his clients coming back time and again to build on the relationship they enjoy with him.

He brings an impressive mix of skills to the table, a Degree in Marketing & International Business and 15 years of blue-chip corporate experience managing the investment and strategy for billion dollar customers. A large portion of his career so far has been dedicated to partnering, negotiation, and selling to major international retailers.

Adrian understands the enormous influence of social media in today’s business environment and uses this to cut his own unique path through the crowded world of real estate marketing. He stands out from others and uses strategies, systems and processes to speak to and resonate with his “tribe”.

His team delivers efficient service, astonishing marketing and results that delight and wow his clients.

 

What did you do before you were in real estate?

My very first job was at O-Boats, my father worked there when he was a boy so did my brother, they were long hard days a great place to learn the value of a dollar is a kid, I hope my boys get an opportunity to do the same thing. The roles that really shaped me were my 15 years in multinational fast moving consumer goods (FMCG) companies, 10 years with Kellogg’s and 5 years with Carlton & United Breweries. Both superb companies I feel very lucky to have had the opportunities that they provided me I had many roles over the years but my focus was largely Sales and Marketing.   

 

Did the years in FMCG help you with real estate?

Absolutely yes, a fair portion of my time in FMCG was managing major retailers so building long term relationships as well as honing my negotiation skills in an extremely pressurised trading environment.  Every conversation was part of a bigger negotiation with the majors so it’s a great training ground for Real Estate where your success is a measure of your ability develop a relationship and to close a deal.   

 

How did you get into real estate?

My father is one of the great agents in Noosa, I have people pull me aside all of the time and tell me of a home that they had bought or sold through him and relish in telling me how fantastic it was, so I guess for me it was in the blood.  Even after years away from Noosa I always knew I would be back and selling property like my father did, the challenge was always going to be living up to the reputation that preceded me, it’s a great thing to have to strive for.

 

What is your most memorable sale?

312 Teewah Beach Rd Noosa North Shore, one of Noosa’s marquee properties, 80 acres, 500m of beachfront and a substantial home. The campaign was one of the most exciting that I have lead, amazing collateral, exception PR support, meticulous planning and we managed to come away with a record sale over $10m. It’s amazing what can be achieved when someone gives you an opportunity and you take it with both hands and run with it.

 

What’s your guilty pleasure?

Chocolate, I’ve always had a sweet tooth.

 

What’s the hardest thing you have ever done?

There been a few sticky situations but the 1998 Sydney to Hobart yacht was a real challenge, it was my first of 10 of the races that I have competed in and the toughest by far. Huge very unpredictable seas and near cyclonic conditions, needless to say we were all happy to make landfall.    

 

What’s your defining characteristic?

Hunger to learn, innovate and create. I love cracking the code on an idea and then building a great team around me that can nail the execution.