Tell us a bit about yourself and what led you to become an agent at Reed & Co.?

Originally from Melbourne, I had been to Noosa several times whilst on family holidays as a child, so I already knew it was a special place. My parents came to Noosa on vacation 8 years ago and ended up purchasing a home in Noosa Waters. A few months later they requested I temporarily move to Noosa to oversee a renovation on their house whilst they were overseas, and I loved it so much I never left!

My parents purchased the property through Don Reed, Adrian’s father, so I had met Adrian a couple of times throughout the process. He was looking for someone to help him with his business and he knew I had a background in property, so he reached out and I began working alongside him almost immediately. Here we are, five years later, still working side by side at Reed & Co. Estate Agents. We’ve had a great time creating and growing the company, and we’ve never looked back.


What does your professional journey look like so far, and how did this journey bring you to Noosa?

I’d known for a long time that I wanted to get into property, so I obtained my full real estate licence as soon as I left school, before completing a Business Degree in Property and Real Estate at Deakin University in Melbourne. I started out selling commercial and industrial property in Melbourne for four years, which I absolutely loved. Selling commercial real estate is much more of a business dealand far less emotional than residential sales.

I moved to Noosa seven years ago, purely because I fell in love with the place. I never anticipated leaving Melbourne, but once I could view Noosa as my home rather than a holiday destination, the idea of living and working in paradise soon became a reality. I spent the first couple of years residing in Noosa Waters, before purchasing my home in Sunrise Beach five years ago. Like a lot of us, I feel like Noosa chose me.


What are your personal interests/commitments and how are they met within the Noosa Community?

I love the water and have grown up with boats, particularly wakeboarding. In Melbourne we had to drive for hours to get to the lakes or the Murray River, whereas in Noosa, the boat is on the jetty at the back door, which was a huge drawcard for me. I also love that Noosa is Melbourne’s favourite holiday destination; all my friends love it up here and visit regularly.

Like most people here, I live a very active life, so the Noosa lifestyle works well for me. We take the dog to the beach every morning, and I love seeing everyone taking advantage of the outdoors before work. This is a huge contrast to the Melbourne culture that I grew up with, especially in winter. I am also enjoying the ever-improving restaurant scene here; we’re often out with friends dining at the fantastic venues along the Coast.


Tell us about your individual approach as an agent, and the personal qualities which help you achieve this?

I think the most important qualities of a good agent is to be trustworthy and knowledgeable; it’s imperative to educate buyers and sellers on the market as much as possible to ensure our clients feel comfortable that they’re making right decisions.

Predominantly selling waterfront homes, we really are advocating a lifestyle as much as a property, which is especially important when selling to people who are considering a move from interstate. I made the move from Victoria myself, which really helps to build a rapport with potential buyers and enables me to guide them towards the perfect home while helping them transition into the community. I’m a very positive person and I genuinely love where I live, so I think people pick up on that and it helps with their decision to make such a big move.

Having lived in Noosa for seven years, I also have extensive knowledge of the local area. I know a lot about the river and spend a lot of time on it, and I’ve probably been to every restaurant, café, or bar on the Sunshine Coast. The fact that I’ve lived in Noosa Waters is a huge advantage; I can tell you about aspect, frontage, lock timing, even as far as how many litres of water flow through the canals every day, plus a thorough knowledge of every home that has sold within the Estate.

Focusing specifically on Noosa’s waterfront homes allows us to become the absolute experts in the area and the exclusive option when someone is looking to sell on the waterfront. The Reed & Co. branding is very unique and is designed to appeal to the prestige market we work within, delivering an informative yet elegant marketing campaign, while obtaining as much reach as possible.


What does your team look like at Reed & Co?

Adrian and I work together to form Team Reed. I’ve worked side by side with Adrian for over five years, so we know each other very well and work seamlessly together. Each of us plays a specific role that works well with our different personalities, helping create strong cohesion as well as a fun team environment.

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