From an early age Don has been lucky enough to have called Noosa home. He attended Tewantin State School and then High School in Cooroy. After 17 years in the plumbing industry he made the career transition into real estate after returning from an extensive cruise sailing his yacht in the Pacific with their boys Danny and Adrian. Don was encouraged to use his knowledge of the building industry and of Noosa to start as a real estate sales person with Peter Dowling. This led to a long successful career selling prestige property in Noosa, building a formidable reputation for delivering exceptional results and great client experiences.
Don enjoys helping people make, what is sometimes, one of the most important decisions of their lifetime so has a long-established client base. Don has had a strong link with the water and boats, as he has cruised and raced sailing boats since 1963. Don read once that one should take retirement in instalments, so he took that advice seriously. He has retired a number of times to go off sailing our various yachts all over the world.
Now his son Adrian has opened Reed & Co, he is out of retirement once again to meet and help more people to live or invest in the Noosa area.
Licensed Estate Agent
Well-travelled from a past career in aviation, Noosa as home ticks all the boxes. Erin is perfectly suited to the fast-paced lifestyle of the Noose real estate industry. Erin’s real estate journey began in Perth, with her involvement in the start-up of a boutique agency – giving her a unique experience in the industry, from inception to close as the executive assistant to the director.
A desire to be closer with family has brought Erin to Noosa’s balmy climate where she jumped at the chance to work as a part of the sales team. You’ll find her in free time walking her dog Sunny down the beach or taking full advantage of Noosa’s picturesque outdoors.
Erin has developed a reputation for her professionalism, discretion and creative thinking, combining her thorough understanding of all things property with a dedication to achieving exceptional sales alongside Kate and Tony. She’s passionate about alleviating the anxiety often associated with selling and dedicated to making the process as enjoyable as possible for all parties involved.
A keen interest in interior design has seen Erin flexing her skills in numerous home-staging projects, bringing out the unique essence of a home for potential buyers. As a lover of art and design as well as travel and bush walking, Noosa is the perfect fit for Erin.
Although not a Noosa native, the enviable Noosa lifestyle has captured Tony Cox’s heart for well over a decade. Backed by a Diploma in Financial Planning and a business degree, Tony was initially drawn to the hustle and bustle of a life in hospitality. This saw him develop an innate ability to transform and evolve businesses in that industry and hone his problem solving and customer relationship management.
Today Tony’s repertoire consists of hospitality prowess, event management, business transformation, a distinct knowledge of fine wine and most importantly, stellar experience as a Sales Associate in Noosa. He believes that his background in retail has taught him the art of listening, cultivating his ability to ask the right questions and find the solutions for all his clients.
Ready to conquer his next challenge, Tony is working in conjunction with his wife, Kate Cox, who is one of Noosa’s most prestigious agents and alongside colleague Erin McCartin. This is the ideal setting for Tony to take his experiences in looking at processes, evaluating options and recommending world class improvements and strategies – all leading to achieving the ultimate result for investors and homeowners alike.
Kate’s experienced, savvy, smart – making buyers and sellers alike warm to her instantly. Over the past decade, Kate has emerged as one of Noosa’s most sought-after real estate agents – little surprise considering her accomplishments and national awards for sales. With over a decade working in the media, coupled with vast experience managing venues and a stint in corporate catering, Kate’s varied experience has led to her expertise in guiding clients to achieve record results.
Kate’s love of the people and the Noosa lifestyle has her well established in the area. A Noosa Hill local, you’ll often find her enjoying a glass of wine or coffee in Hastings street, or frequenting the beaches and national park. Kate knows the Noosa area like no other, and it’s this knowledge that enables her to go above and beyond selling a property- she knows and sells the neighbourhood and lifestyle too.
Openness is a unique draw for Kate and it’s evident in her approach to real estate service. More than your average agent, Kate guides in styling, marketing and price potential. Along with her team that includes Tony Cox and Erin McCartin – the formidable trio achieve exceptional results for clients and creates a positive experience for both buyers and sellers.
Not only is very service exceptional, her responses are also timely with prompt and regular feedback of every single enquiry – this includes written reports and website detail. You will never feel out of touch with Kate as your agent.
A trusted Noosa specialist, Monique Sommer has created a reputation for delivering great sales results in Noosaville, Noosa Heads, Peregian Beach and Tewantin over the last eighteen months at Reed & Co.
Leveraging her experience selling homes in Sydney’s Eastern suburbs and fifteen years as a consumer marketer in her prior career, Monique’s strategic marketing campaigns and negotiation skills are second to none. Monique relocated to Noosaville with her young family two years ago and now enjoys sharing her local knowledge and experiences of integration with those who want to do the same. Her authenticity, coupled with a commitment to a trusted sales process and a passion for ensuring her clients are completely satisfied, ensures she consistently exceeds expectations and achieves great results.
Known for her highly approachable manner and ability to earn trust in short time frames, Monique listens to what buyers are looking for and then matches them with the right homes. In a market when listings are tight, and many transactions are being done before the property hits the market buyers need a sales agent who has intimate knowledge of their specialised area.
Combining a comprehensive knowledge of the market with a commercial background and a property degree, Darren has completely immersed himself in real estate from a young age. The relationships, architecture, negotiations and continual changing environment appeal to his strategic mind.
Following a short term move from Melbourne to work on a property project, Darren is now considered a local with strong connections throughout the community. You will often find him out on the water or down at the beach with close friends in tow.
Professional, tenacious and personable, he and Adrian complement each other perfectly, consistently achieving outstanding results on Noosa’s premier properties.
ADRIAN REED markets and negotiates the sale of real estate with an astute professionalism and vibrant energy that few possess and many seek to emulate in the fast-paced world of property transactions. His affable manner and great ability to connect with people, places Adrian at the top of his chosen profession – and justifiably so.
For Adrian, real estate runs in the blood. Son of local agent, Don, he has taken to selling premium waterfront property like a sailor to water, selling in excess of thirty million dollars in his first year in the business. “We have a huge advantage when it comes to selling prestige and waterfront property. Our family has been drawing a livelihood from the Noosa River for three generations, as the grandson of a local fisherman and son of a one of the most successful and trusted agents in Noosa, it is easy to see why I am truly passionate about selling not only property but the lifestyle that Noosa has to offer”.
Adrian is young, passionate and driven to succeed. His capacity to embrace risk and believe in himself and his craft is what sets him apart. A perfectionist who insists his client’s real-estate experience is world-class, Adrian’s adaptability, creativity and compassion has his clients coming back time and again to build on the relationship they enjoy with him.
He brings an impressive mix of skills to the table, a Degree in Marketing & International Business and 15 years of blue-chip corporate experience managing the investment and strategy for billion dollar customers. A large portion of his career so far has been dedicated to partnering, negotiation, and selling to major international retailers.
Adrian understands the enormous influence of social media in today’s business environment and uses this to cut his own unique path through the crowded world of real estate marketing. He stands out from others and uses strategies, systems and processes to speak to and resonate with his “tribe”.
His team delivers efficient service, astonishing marketing and results that delight and wow his clients.