‘They come, and just never go home’

Domain 9th July 2019 | 10 July 2019

It’s the annual winter prestige property pilgrimage from the southern states to the Sunshine Coast that leading local agent Vicki Stewart has come to know so well.

“People from Sydney and Melbourne come up the first year and fall in love with the climate and the area,” says Ms Stewart, the director of Stewart Property. “They return the next year and don’t want to go home again, so start looking at places to buy.

“And by the third year, they come, and just never go home.”

Montville is a town on the Sunshine Coast
Local agent Vicki Stewart says trips to the Sunshine Coast often inspire visitors to buy. Image: Montville, Sunshine Coast hinterland. Photo: Visit Sunshine Coast

She did exactly the same thing too, 34 years ago, on a visit from Sydney, and says that migration from daydreamer to new owner causes a dramatic spike this time every year in the market.

Real Estate Institute of Queensland chief executive Antonia Mercorella agrees. “Many travel for a holiday and fall in love with our world-class beaches, fine dining and luxury retail shopping precincts,” she says.

“The seeds are planted and while our prices are high compared with the rest of Queensland, when compared with Sydney or Melbourne prices they’re an absolute bargain.”

A sunny day in Noosa
Based on data from the year to March 2019, Noosa is Queensland’s strongest market. Photo: Queenland Tourism

At the same time Noosa, at the top of the Sunshine Coast market, has been performing exceptionally well and in the 12 months to March 2019 has hit 8.7 per cent growth, making it Queensland’s strongest area, as against Brisbane’s one to 3 per cent, and the Gold Coast’s 2 to 3 per cent. Since 2014, Noosa prices have risen 44 per cent.

There have been some stellar sales too in the past 18 months, including the $15.2 million sale of tennis ace Pat Rafter’s mansion on Noosa’s Sunshine Beach, followed by the Sunshine Coast record-breaking $18 million purchase of a seven-bedroom trophy home nearby. “But as a general rule of thumb, what you’d buy in Sydney for $20 million will cost you just $8 million here,” says Ms Stewart.

Maleny Botanical Gardens
Infrastructure, Hamptons-style cool and sheer natural beauty are said to influence buyer behaviour. Image: Maleny Botanical Gardens. Photo: Visit Sunshine Coast

Domestic tourism – of which this coastal region is “the Australian rock star” according to Visit Sunshine Coast chief executive Simon Latchford – always sparks the property market, while its “Hamptons-style cool” continues to drive it on and up.

“The market does leverage off tourism but, often, as soon as people arrive they realise its strengths,” Mr Latchford says. “There are two airports, lots of new infrastructure, a laid-back lifestyle, an extraordinary climate with no cyclones, crocs or box jellyfish, a community atmosphere in a place that hasn’t been allowed to develop too fast, and Brisbane is only an hour and a half away.

“If you want to savour life as it was back in the ’70s, then this place can offer that environment.”

View to Glass House Mountains on the Sunshine Coast
Agent Nic Hunter says there’s limited stock on the prestige Sunshine Coast market. Image: View to Glass House Mountains. Photo: Ezra Patchett / Tourism and Events Queensland

The prestige market from $5 million to $12 million is particularly strong at the moment, with demand surging and stock so tight that one buyer bought a home at Noosa Heads in the past few weeks for $2.9 million over the phone, sight unseen.

“We now have a lot of buyers making multiple offers and there’s not much stock as people are making generational purchases; they’re planning to keep it long-term and hand it down to family rather than sell it,” says agent Nic Hunter from Tom Offermann Real Estate.

“Noosa has always been the pinnacle of that prestige end of the market, and people just love the relaxed lifestyle and village atmosphere.”

Four homes in the area

Noosa Waters

33 Masthead Quay Noosa Waters QLD
33 Masthead Quay, Noosa Waters QLD. Photo: Supplied

For sale by informal tender with a guide of more than $4 million, this five-bedroom home has a spectacular waterfront position, with beautiful mountain views and a peaceful position.

“As with all the best homes on the Sunshine Coast, you have to consider the cost of not buying now,” says agent Adrian Reed of Reed & Co.

Mooloolaba 

31 Carwoola Crescent Mooloolaba QLD
31 Carwoola Crescent, Mooloolaba QLD. Photo: Supplied

With deepwater access and an upgraded pontoon to allow the owner to keep anything up to a 58-footer safely moored at home, this family house was designed by Frank Macchia to have a true north aspect.

The home has an in-ground pool and a steam-room, while a recently-installed solar system generates over 100kWh of power in summer and is fitted has battery storage.

It’s going to auction on July 14 through Loren Wimhurst of Next Property Group, with a guide of $4.5 million to $5.5 million.

Noosa Springs 

750.61 Noosa Springs Drive Noosa Springs QLD
750/61 Noosa Springs Drive, Noosa Springs QLD. Photo: Supplied

Floor-to-ceiling windows in almost every room make sure that the stunning views are maximised and that this house is flooded in natural light.

The media room has its own cosy fireplace, there are electric shutters and blinds and an openable roof to control light and temperatures, and underfloor heating on the ground level and in the bathrooms that service the master bedroom.

The home is for sale with a guide of $3.3 million, with Joe Langley of Universal Property Sales.

Alexandra Headland 

11 Tantula Road East Alexandra Headland QLD
11 Tantula Road East, Alexandra Headland QLD. Photo: Supplied

Billed as a 6-star resort-style home, this home has great north-east ocean views and is just a short stroll to the beach, cafes and shops from its large 1,200sqm block.

There’s an internal lift to each floor, a grand entry foyer, a sound-proofed cinema, in-ground pool and pool room, with landscaped gardens.

It’s for sale with a guide of $3.3 million, through agent Craig Porter of Next Property Group.

Published By – Domain 

Reed & Co event in Noosa raises over $100K for children’s hospital equipment

Elite Agent | 10 July 2019

Noosa’s Reed & Co Estate Agents has played an instrumental role in raising more than $100,000 to purchase vital paediatric medical equipment for the Sunshine Coast region.

The impressive tally was the result of the company’s inaugural Charity Gala held on Saturday, 15 June at Noosa Waterfront Restaurant. The event was conducted in collaboration with the LOYAL and Humpty Dumpty Foundations.

Proceeds from the evening will be used to purchase 14 items of vital paediatric medical equipment for Noosa, Gympie, Nambour, and the Sunshine Coast University Hospitals.

The invitation-only event, hosted by Humpty Dumpty patron and TV personality, Ray Martin, was attended by 120 guests, including media identities Karl Stefanovic, Richard Wilkins, Larry Emdur, Skye and David Leckie and Anthony Bell, along with Humpty Dumpty CEO Paul Francis and CEO of Ramsay Health Noosa, Shane Mitchell.

Reed & Co owner and principal, Adrian Reed said his company felt incredibly privileged to give back to the community and donated $20,000 toward the evening’s fundraising total.


“I would like to extend our thanks for the outstanding generosity and support of our guests and sponsors.
“Every second counts when a child’s life is on the line, which is why it was so important to secure this essential medical equipment to help sick and injured children in our community,” Mr Reed said.

“Raising over $100,000 for our hospitals is really icing on the cake after opening our business late last year and
achieving over $40 million worth of property sales to date.”

LOYAL Foundation founder, Anthony Bell shared a personal story on the evening about how his now healthy eight-year-old daughter required hospitalisation at only two weeks of age after experiencing breathing difficulties.

“As any parent will tell you, having a sick child is the most terrifying ordeal.”

My wife and I are eternally grateful for the medical care she received, and this is one of the reasons the LOYAL Foundation provides support to charities like The Humpty Dumpty Foundation.”

Published By – Elite Agent

Starry Night for Charity

Sunshine Coast Daily 21 June 2019 | 10 July 2019

IT was a night of stars when prestige Noosa real estate company, Reed & Co collaborated with the LOYAL Foundation and The Humpty Dumpty Foundation to raise more than $130,000 for children’s hospital equipment.

Shane Mitchell CEO of Ramsay Noosa Hospital with Adrian Reed of Reed & Co at the charity gala.
Shane Mitchell CEO of Ramsay Noosa Hospital with Adrian Reed of Reed & Co at the charity gala. Jason Smith Photography

The money will be used to purchase 17 items of vital paediatric medical equipment for Noosa, Gympie, Nambour and Sunshine Coast University Hospitals.

The impressive tally was the result of the company’s inaugural Charity Gala held at Noosa Waterfront Restaurant.

The invitation-only event, hosted by Humpty Dumpty patron and TV personality, Ray Martin, was attended by 120 guests including media identities Karl Stefanovic, Richard Wilkins, Larry Emdur, Skye and David Leckie and Anthony Bell, along with Humpty Dumpty CEO Paul Francis and CEO of Ramsay Health Noosa, Shane Mitchell.

Karl Stefanovic, Ray Martin, Larry Emdur & Richard Wilkins.

Reed & Co. owner and principal, Adrian Reed said that his company felt incredibly privileged to give back to the community and donated $20,000 toward the evening’s fund-raising total.

“Every second counts when a child’s life is on the line, which is why it was so important to secure this essential medical equipment to help sick and injured children in our community,” Adrian said.

“I would like to extend our sincere thanks to our guests and sponsors for their outstanding generosity on the night.

“We’ve been overwhelmed with support since opening Reed & Co only nine months ago and have achieved over $40million in property sales. This is part of us giving back.

“In addition to the incredible fund-raising total at the gala we’ve donated over $180,000 to local hospitals to date.”

LOYAL Foundation founder, Anthony Bell shared a personal story on the evening about how his now healthy eight- year-old daughter required hospitalisation at only two weeks of age after experiencing breathing difficulties.

“As any parent will tell you, having a sick child is the most terrifying ordeal. My wife and I are eternally grateful for the medical care she received, and this is one of the reasons the LOYAL Foundation provides support to charities like The Humpty Dumpty Foundation.”

Plans have already started for the 2020 event.

Published By – Sunshine Coast Daily

5 Cool Co-working Spaces For Creatives And Freelancers

Urban List | 10 April 2019

As comfy as it is to work from your couch with Spotify blaring and UBER Eats on speed dial, eventually there’ll come a time when a craving sets in for an upgrade of this type of work-life situation, and that’s where co-working spaces step in.

Steering away from the traditional “one size fits all” work place, co-working spaces provide well-designed, dynamic communities for freelancers and entrepreneurs to go about their business in the most stimulating environments possible.

If you’re ready to make the switch, check out the five coolest co-working spaces on the Sunshine Coast right now.

Inbox Workspace

Maroochydore

There’ll be no home office remorse once you slot into a space at Maroochydore co-working hub, Inbox Workspace with its hip and forward-thinking design. The Inbox team have thought of everything, from putting greens, treadmill desks, massage chairs and even an electric car for member’s use. It’s out of control and with round-the-clock access for your daily tasks, presentations, board meetings and events, this is one office you’ll gladly chain yourself to; you may even volunteer to work late now and then. If you’re looking for somewhere to get serious about business, jot this one down as one of the best co-working spaces on the Sunshine Coast.

Spark Bureau

Maroochydore

Quit your home-office procrastination by booking a slice of Spark Bureau where there’s a huge focus on three things; community, connection and collaboration. Located smack-bang within Maroochydore’s Ocean Street Precinct, Spark Bureau is a not-for-profit organisation offering affordable solutions for your work situation. Whether you’re a solopreneur or part of an up-and-coming team, you’ll thrive on the perks of an architecturally-designed workspace, board and conference rooms and multimedia studio, including DIY video and podcasting equipment for all your webinar and podcasting needs. Somebody dial triple zero because this is the place where Sunshine Coast start-ups are born.

Junction 2

Noosa Heads

These days everybody’s hustling, but when productivity starts to drop at home, check into Junction 2 in Noosa Heads to take advantage of one of the best purpose-built co-work spaces on the Sunshine Coast. Your spot comes with all the work perks, including high-speed broadband, printing facilities, meeting rooms and kitchen access. There’s a desk to suit every freelancer and small business owner, from single day hot-desking to long-term 24-hour access, and with some of the best cafes in Noosa on your doorstep, the daily grind won’t be so bad.

The Boarding Office

Mooloolaba

We’re sensing a trend in that Sunshine Coast entrepreneurs love surfing, so it makes sense for them to work an entrepreneurial role with the flexibility to duck out for a midday surf. And, for the days when it isn’t possible to hit the beach, The Boarding Office in Mooloolaba takes care of business with their surf-inspired co-working spaces, providing flexible rental agreements minus the long-term commitment. You’ll glide through your to-do list surrounded by a collection of vintage surfboards in an environment built for innovation, productivity and coastal connection.

Reed & Co.

Noosa Heads

A real estate office slash co-work space, Reed & Co. offers work-from-homers a permanent desk within their architecturally-designed office, along with the use of a boardroom and meeting room, if needed. Favouring longer agreements, this is one of the best co-workspaces in Noosa if you’re not shy of commitment. Featuring Wi-Fi, 24-hour access, phone call re-directing and the option to outsource your boring admin duties at an additional cost, if you’re interested in finding out more about their options, flick them an email via their site.

 

Published By – Urban List

 

Adrian Reed – Election, rate cuts & holiday rentals

Adrian Reed - What you need to know about Real Estate in Noosa | 09 January 2019

Early heat in property’s selling season

Sunshine Coast Daily 6 December 2018 | 09 January 2019

NOOSA can expect a bumper summer selling season.

Adrian Reed, who made a flying start with his new residential real estate disruptor Reed & Co by achieving almost $20million in sales in its first eight weeks, said the signs were good for the Sunshine Coast’s tourism and property hotspot.

Mr Reed said he was delighted by the early progress of Reed & Co, which has also been boosted by the addition of industry veterans Don Reed and Andrea Fox, who together bring more than 50 years of experience in Noosa region real estate to the agency.

“It has been exciting start for Reed & Co as we already have more than $53million worth of listings and chalked up more than $19.7million in sales,” Adrian Reed said.

“The Noosa region is currently the state’s strongest performing property market and this year we have already seen Noosa Heads eclipse the $1million barrier for median house prices.

“This is approximately 20% above the previous peak market performance from 2007-08, just before the global financial crisis.

“It’s a similar story at Sunshine Beach which is now one of the most exclusive suburbs in Queensland with a median house price of $1.5million and climbing.”

Mr Reed said Noosa has also been confirmed as one of Australia’s most popular beachside holiday destinations with research from online booking company Expedia showing Noosa had already reached 95% capacity for family accommodation for the 2018 Christmas week by mid-October.

“Booming visitor numbers over the Christmas-New Year holiday period augers well for the real estate market with visitors smitten by the Noosa region’s charm and enviable lifestyle with magnificent weather, food, coffee, beaches and rainforest,” he said.

“That helps make it a hot spot for property and we expect plenty of interest from visitors looking to buy into Noosa during the summer.”

The Reed name is synonymous with real estate in Noosa spanning multiple generations. Adrian Reed said it was fantastic to be joining forces again with his father Don Reed.

“As a mariner all of his life, Don has a soft spot for waterfront property and Reed & Co expect to have many more waterfront assets on our books,” Adrian Reed said.

“Both Don and Andrea appreciate that property in Noosa is not just about buying a place to live in or come for a holiday, but it’s about the unique Noosa lifestyle.”

Reed & Co aims to make greater use of technology to connect with customers while maintaining cost-effective digital and traditional marketing.

“We understand the enormous influence of social media in today’s business environment and will continue using it to cut our own unique path through the crowded world of real estate marketing while offering customers a highly personalised experience,” Mr Reed said.

 

Published By – Sunshine Coast Daily

Reed & Co make headway in Noosa

Elite Agent November 29 2018 | 09 January 2019

Since launching earlier this year, Reed & Co in the tourism and property hotspot of Noosa has made a flying start by achieving more than $15 million in sales in its first eight weeks.

Founder Adrian Reed said he was delighted by the early progress, which has also been boosted by the addition of industry veterans Don Reed and Andrea Fox, who together bring more than 50 years’ real estate experience in the Noosa region to the agency.

“It has been an exciting start for Reed & Co, as we already have more than $25 million worth of listings and chalked up more than $15 million in sales,” Mr Reed said.

“The Noosa region is currently the state’s strongest performing property market and this year we have already seen Noosa Heads eclipse the $1 million barrier for median house prices.

“This is approximately 20 per cent above the previous peak market performance from 2007-08, just before the global financial crisis. It’s a similar story at Sunshine Beach which is now one of the most exclusive suburbs in Queensland with a median house price of $1.5 million and climbing.”

Mr Reed said Noosa has also been confirmed as one of Australia’s most popular beachside holiday destinations, with research from online booking company Expedia showing Noosa had already reached 95 per cent capacity for family accommodation for the 2018 Christmas week by mid-October.

“Booming visitor numbers over the Christmas-New Year holiday period augers well for the real estate market, with visitors smitten by the Noosa region’s charm and enviable lifestyle with magnificent weather, food, coffee, beaches and rain forest,” he said.

“That helps make it a hot spot for property and we expect plenty of interest from visitors looking to buy into Noosa during the summer.”

Mr Reed said it was fantastic to be joining forces again with his father, Don Reed.

“As a mariner all his life, Don has a soft spot for waterfront property and Reed & Co expect to have many more waterfront assets on our books,” Mr Reed said.

“Both Don and Andrea appreciate that property in Noosa is not just about buying a place to live in or come for a holiday, but it’s about the unique Noosa lifestyle.”

 

Published By – Elite Agent

Former cricket captain Michael Clarke comes in to bat for Noosa

The Courier-Mail | 20 September 2018 | 09 January 2019

FORMER Aussie cricket captain Michael Clarke, who has done his fair share of real estate deals, has come in to bat for Noosa.

Mr Clarke, who was in Noosa last night for the launch of a new business on the Sunshine Coast, says good advice can be a game-changer.

He recommended buyers seek out professional support before putting their cash to work in real estate.

He made the comments at the official launch of realty firm Reed & Co in the tourism and property hotspot.

More than 150 people were at the party hosted by award-winning agent Adrian Reed, including Clarke, Anthony Bell – celebrity accountant, and television presenter Kelly Landry.

Mr Clarke said there were similarities between business and sport.

“You need good advice, guidance and great people to support you in making the right decisions,” he said.

Mr Bell told the crowd that he and Ms Landry fell in love with Noosa after visiting for the first time in 2017 – so much so they bought home worth more than $10m there.

“My wife and I have traveled extensively throughout the world and we just love Noosa,” he said. “Our children adore it too.”

The Bell founded charity, The Loyal Foundation, received $6000 donation on the night courtesy of a generous auction bidder who won a five-hour luxury experience including a private return Ghost Air helicopter trip from Noosa to the Bribie Island Sandstone Point Hotel for four people.

Published By – The Courier-Mail

Incredible transformation: From concrete shell to idyllic multimillion-dollar hideaway

The Courier-Mail | 15 October 2018

Andrew and Kate Hay at the Noosa North Shore resort-style home they rescued from ruin and turned into a resort-style property. Photo: AAP/Megan Slade.Source:News Limited

ON the banks of the Noosa River, looking out over a fortune in prime real estate, a dilapidated concrete shell sat for years awaiting its owner’s return.

Once upon a time, construction had begun in earnest on the multimillion-dollar property, but a family tragedy for the Singapore-based owner put everything else on the backburner. Eventually the “shell” at 2 Frying Pan Track on Noosa’s tightly-held North Shore was put to market and, after a few hiccups, eventually sold for a “bargain” — if you dare call $2 million a bargain.

BEFORE: The concrete shell that was the house at 2 Frying Pan Track, Noosa North Shore, before it was transformed. Photo: Lachie Millard.Source:News Corp Australia

AFTER: The finished 2 Frying Pan Track, Noosa North Shore Qld 4565Source:Supplied

Enter Andrew and Kate Hay, an enthusiastic Brisbane couple, with a nous for luxury real estate and the courage to take on an abandoned project.

“The first thing that struck me was it was two hectares of land wrapped in national park with the Noosa River right on the doorstep, amazing flora and fauna and kangaroos jumping in the yard,” Mr Hay told The Sunday-Mail.

“When I saw the building in its original state, it was really about realising the original vision which was an unparalleled piece of paradise never to be repeated.”

The couple undertook due diligence to assess what risks there were, especially around the structure and town planning laws.

“Under new town planning now you can’t build houses of this scale, 1,000 sqm is a large home in itself. So we had to go back through the town planning process and get some comfort around that and the structure.”

BEFORE: The exterior of the property at 2 Frying Pan Track before it was renovated. Photo: Lachie Millard.Source:News Corp Australia

AFTER: The exterior of the property at 2 Frying Pan Track after the renovation.Source:Supplied

AFTER: The finished product after a major renovation.Source:Supplied

With that in place they engaged professionals including Vati Projects for construction and Grow Collective for landscaping to complete the dream project, spending “multiple millions” in the process.

“It was built extremely well originally so then it was a reasonably simple exercise with a few design tweaks here and there.”

The scale of the house meant they wanted to break the home up into sections and because it was built of concrete, they added elements to tie it into nature.

“We wanted to use organic and natural materials, so we brought in a lot of natural stone, imported a lot of marble and timbers sympathetic to the landscape here.”

“Landscaping is really important because it’s all about letting the house breathe.

“We laid a lot of lawn to give it a big tropical feel, big palm trees, it feels like a big tropical resort in Hawaii.

“We wanted to build something that would last forever.”

BEFORE: Chris Holand and Jenny Van Maanberg take a tour through 2 Frying Pan Track on Noosa North Shore when it was just a concrete shell. Photo: Lachie Millard.Source:News Corp Australia

AFTER: Inside the house at 2 Frying Pan Track, Noosa North Shore, after it was renovated.Source:Supplied

AFTER: Inside the house at 2 Frying Pan Track, Noosa North Shore, after the renovation.Source:Supplied

They named it Eden — almost 17,000 sqm of waterfront land, with a sprawling five bedroom luxury home and packed with everything a modern family could possibly wish for.

Just across the river from some of Noosa’s most popular spots including the highly popular Hastings Street, it has five metre high ceilings with electronic louvred windows, ducted airconditioning that runs off a 7kw solar system, enough space to comfortably accommodate 14 people, a kids retreat, separate media room, internal courtyard, fully tiled pool, outdoor gazebo and an external shed that can accommodate two boats.

They’ve spent weeks with family and friends in the completed home “and had a really amazing time”.

“It’s so close to into Noosa and its amenities. We duck across on the boat. It’s eight minutes to dive from the ferry.”

“When you wake up here sometimes you have to pinch yourself because it’s paradise.”

BEFORE: The outside of 2 Frying Pan Track when it was a dilapidated concrete shell. Photo: Lachie Millard.Source:News Corp Australia

AFTER: The transformation of 2 Frying Pan Track, Noosa North Shore, is amazing.Source:Supplied

AFTER: The outdoor entertaining and pool area at the property after the renovation.Source:Supplied

Mr Hay believes a very astute buyer would snap it up “because in the long run, they are going to be served very well by the property”.

Their real estate agent Adrian Reed was astounded at the end result: “You can’t actually find a home of this scale in a normal residential position. You’d generally have to push beyond residential.”

He has the property up for sale by tender, applications for which close 5pm on Friday October 19. “This never to be repeated opportunity is arguably one of Noosa’s most iconic properties.”

For the Hays it’s going to be satisfying seeing a family enjoy their hard work.

“What would make us most happy is to see this go to a buyer that will really enjoy it for years. We’ve been able to stay here and really enjoy it ourselves. We’ve had friends and family up through the school holidays. We love the Noosa lifestyle up here and one day we’d love to make this area a permanent home.”

RENO FACT CHECK:

Time taken: About 12 months

Total spend: $2m plus

End valuation: Not disclosed

AFTER: The master bedroom and ensuite in the home at 2 Frying Pan Track after the renovation.Source:Supplied

AFTER: The impressive kitchen at 2 Frying Pan Track, Noosa North Shore, post renovation.Source:Supplied

Originally published as From concrete shell to this!