‘They come, and just never go home’

Domain 9th July 2019 | 10 July 2019

It’s the annual winter prestige property pilgrimage from the southern states to the Sunshine Coast that leading local agent Vicki Stewart has come to know so well.

“People from Sydney and Melbourne come up the first year and fall in love with the climate and the area,” says Ms Stewart, the director of Stewart Property. “They return the next year and don’t want to go home again, so start looking at places to buy.

“And by the third year, they come, and just never go home.”

Montville is a town on the Sunshine Coast
Local agent Vicki Stewart says trips to the Sunshine Coast often inspire visitors to buy. Image: Montville, Sunshine Coast hinterland. Photo: Visit Sunshine Coast

She did exactly the same thing too, 34 years ago, on a visit from Sydney, and says that migration from daydreamer to new owner causes a dramatic spike this time every year in the market.

Real Estate Institute of Queensland chief executive Antonia Mercorella agrees. “Many travel for a holiday and fall in love with our world-class beaches, fine dining and luxury retail shopping precincts,” she says.

“The seeds are planted and while our prices are high compared with the rest of Queensland, when compared with Sydney or Melbourne prices they’re an absolute bargain.”

A sunny day in Noosa
Based on data from the year to March 2019, Noosa is Queensland’s strongest market. Photo: Queenland Tourism

At the same time Noosa, at the top of the Sunshine Coast market, has been performing exceptionally well and in the 12 months to March 2019 has hit 8.7 per cent growth, making it Queensland’s strongest area, as against Brisbane’s one to 3 per cent, and the Gold Coast’s 2 to 3 per cent. Since 2014, Noosa prices have risen 44 per cent.

There have been some stellar sales too in the past 18 months, including the $15.2 million sale of tennis ace Pat Rafter’s mansion on Noosa’s Sunshine Beach, followed by the Sunshine Coast record-breaking $18 million purchase of a seven-bedroom trophy home nearby. “But as a general rule of thumb, what you’d buy in Sydney for $20 million will cost you just $8 million here,” says Ms Stewart.

Maleny Botanical Gardens
Infrastructure, Hamptons-style cool and sheer natural beauty are said to influence buyer behaviour. Image: Maleny Botanical Gardens. Photo: Visit Sunshine Coast

Domestic tourism – of which this coastal region is “the Australian rock star” according to Visit Sunshine Coast chief executive Simon Latchford – always sparks the property market, while its “Hamptons-style cool” continues to drive it on and up.

“The market does leverage off tourism but, often, as soon as people arrive they realise its strengths,” Mr Latchford says. “There are two airports, lots of new infrastructure, a laid-back lifestyle, an extraordinary climate with no cyclones, crocs or box jellyfish, a community atmosphere in a place that hasn’t been allowed to develop too fast, and Brisbane is only an hour and a half away.

“If you want to savour life as it was back in the ’70s, then this place can offer that environment.”

View to Glass House Mountains on the Sunshine Coast
Agent Nic Hunter says there’s limited stock on the prestige Sunshine Coast market. Image: View to Glass House Mountains. Photo: Ezra Patchett / Tourism and Events Queensland

The prestige market from $5 million to $12 million is particularly strong at the moment, with demand surging and stock so tight that one buyer bought a home at Noosa Heads in the past few weeks for $2.9 million over the phone, sight unseen.

“We now have a lot of buyers making multiple offers and there’s not much stock as people are making generational purchases; they’re planning to keep it long-term and hand it down to family rather than sell it,” says agent Nic Hunter from Tom Offermann Real Estate.

“Noosa has always been the pinnacle of that prestige end of the market, and people just love the relaxed lifestyle and village atmosphere.”

Four homes in the area

Noosa Waters

33 Masthead Quay Noosa Waters QLD
33 Masthead Quay, Noosa Waters QLD. Photo: Supplied

For sale by informal tender with a guide of more than $4 million, this five-bedroom home has a spectacular waterfront position, with beautiful mountain views and a peaceful position.

“As with all the best homes on the Sunshine Coast, you have to consider the cost of not buying now,” says agent Adrian Reed of Reed & Co.

Mooloolaba 

31 Carwoola Crescent Mooloolaba QLD
31 Carwoola Crescent, Mooloolaba QLD. Photo: Supplied

With deepwater access and an upgraded pontoon to allow the owner to keep anything up to a 58-footer safely moored at home, this family house was designed by Frank Macchia to have a true north aspect.

The home has an in-ground pool and a steam-room, while a recently-installed solar system generates over 100kWh of power in summer and is fitted has battery storage.

It’s going to auction on July 14 through Loren Wimhurst of Next Property Group, with a guide of $4.5 million to $5.5 million.

Noosa Springs 

750.61 Noosa Springs Drive Noosa Springs QLD
750/61 Noosa Springs Drive, Noosa Springs QLD. Photo: Supplied

Floor-to-ceiling windows in almost every room make sure that the stunning views are maximised and that this house is flooded in natural light.

The media room has its own cosy fireplace, there are electric shutters and blinds and an openable roof to control light and temperatures, and underfloor heating on the ground level and in the bathrooms that service the master bedroom.

The home is for sale with a guide of $3.3 million, with Joe Langley of Universal Property Sales.

Alexandra Headland 

11 Tantula Road East Alexandra Headland QLD
11 Tantula Road East, Alexandra Headland QLD. Photo: Supplied

Billed as a 6-star resort-style home, this home has great north-east ocean views and is just a short stroll to the beach, cafes and shops from its large 1,200sqm block.

There’s an internal lift to each floor, a grand entry foyer, a sound-proofed cinema, in-ground pool and pool room, with landscaped gardens.

It’s for sale with a guide of $3.3 million, through agent Craig Porter of Next Property Group.

Published By – Domain 

Reed & Co event in Noosa raises over $100K for children’s hospital equipment

Elite Agent | 10 July 2019

Noosa’s Reed & Co Estate Agents has played an instrumental role in raising more than $100,000 to purchase vital paediatric medical equipment for the Sunshine Coast region.

The impressive tally was the result of the company’s inaugural Charity Gala held on Saturday, 15 June at Noosa Waterfront Restaurant. The event was conducted in collaboration with the LOYAL and Humpty Dumpty Foundations.

Proceeds from the evening will be used to purchase 14 items of vital paediatric medical equipment for Noosa, Gympie, Nambour, and the Sunshine Coast University Hospitals.

The invitation-only event, hosted by Humpty Dumpty patron and TV personality, Ray Martin, was attended by 120 guests, including media identities Karl Stefanovic, Richard Wilkins, Larry Emdur, Skye and David Leckie and Anthony Bell, along with Humpty Dumpty CEO Paul Francis and CEO of Ramsay Health Noosa, Shane Mitchell.

Reed & Co owner and principal, Adrian Reed said his company felt incredibly privileged to give back to the community and donated $20,000 toward the evening’s fundraising total.


“I would like to extend our thanks for the outstanding generosity and support of our guests and sponsors.
“Every second counts when a child’s life is on the line, which is why it was so important to secure this essential medical equipment to help sick and injured children in our community,” Mr Reed said.

“Raising over $100,000 for our hospitals is really icing on the cake after opening our business late last year and
achieving over $40 million worth of property sales to date.”

LOYAL Foundation founder, Anthony Bell shared a personal story on the evening about how his now healthy eight-year-old daughter required hospitalisation at only two weeks of age after experiencing breathing difficulties.

“As any parent will tell you, having a sick child is the most terrifying ordeal.”

My wife and I are eternally grateful for the medical care she received, and this is one of the reasons the LOYAL Foundation provides support to charities like The Humpty Dumpty Foundation.”

Published By – Elite Agent